At the inaugural Coucou8 event, Edmunds found that the Chinese men were low-key and passive, often staring at their phones rather than getting to know the women in the room.
So he decided to break the ice by bringing in a host and introducing American-style drinking games.
As a single, educated Chinese woman approaching 30, Nancy Ji felt tremendous stress from her parents to get married.
These days, though, priorities have shifted."Suddenly, in the last 10 or 15 years, there's been an explosion in China of talking about love," Chen says, "Everyone wants true love, but people don't know how to get it."For Wu Di, this cultural shift presented a business opportunity.
A family and relationship counselor in Shanghai and the author of , Wu launched a three-month "dating camp" two years ago and charged 4000 RMB (about $650) per student.
My boyfriend appeared at the right time, and he had the right economic profile," Ji says. But it didn't take long for the marriage to fall apart, and three years later Ji filed for divorce.
Part of the problem, she realized, was how she went about finding a partner.
But the real source of adversity towards single women has a simpler explanation: parents.