The truth is that when you first log in to My Girl Fund, it looks like you're on a porn site.
Some of the women offer the option of cam chats, and others give rather more detail regarding their personal lives than you might expect — they mention that they have children, say, or are in education — but on the surface, the difference is subtle to say the least.
Perhaps My Girl Fund wasn't quite supposed to turn out the way things were planned back in 2008.
She's a 25-year-old single mother who enjoys "all the girly things you can think of," like horseback riding, swimming, and spoiling herself clothes shopping."Not only do guys join for fun," she says, "there are many reasons why they may choose to join.
Some are in need of a confidence boost to meet women in the real world, and, personally, I'd ask who is better to give them advice of what to do or be like towards a woman in person?
In a company Q&A last year, the site's director of business development, Stefan Patrick, said: Back in 2006, everyone was becoming aware of the power of web 2.0 advances: the social dimension.