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Same thing with tattoos, photos with pets or children, excessive outdoors shots, or photos of you with a tiger,” says Tinder data engineer Tor Solli-Nowlan.In that sense, a photo showing you skydiving may be alluring (or not) for different reasons; some may like that you’re an adventurous thrill seeker, while some might simply be intrigued by how you look.

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You might not realize it, but anyone who’s used the popular dating app is assigned an internal rating: a score calculated by the company that ranks the most (and least) desirable people swiping on the service.

In the gig economy, both customers and service providers now score each other with review systems that help platforms like Airbnb, Task Rabbit, and Lyft weed out bad actors.

Drivers on Uber, for example, rate their passengers on a scale of one to five, a rating the ride-sharing company recently made accessible to its users.

“This [Elo score] isn’t a universal attractiveness,” Solli-Nowlan says.