Three of the five wide releases this frame carry a PG rating as studios look to lure nice audiences rather than naughty ones.
20th Century Fox's Night at the Museum, starring Ben Stiller, looks most likely to dominate the weekend.
While Gervais has some amusing moments as Stiller's tongue-tied boss, the rest of the cast, also including Steve Coogan and an uncredited Owen Wilson, are never given the chance to really strut their humorous stuff.
Behind-the-scenes, production designer Claude Pare (The Aviator) does a nice job filling those larger-than-life spaces, while costume designer Renee April has her sewing machine going full tilt with all that period wardrobe and Alan Silvestri goes back to his Back to the Future cues for his hyperactively dense score.
Mickey Rooney and Dick Van Dyke co-star as two old-time watchmen.