LA sports, media and marketing chiefs will talk about keeping the city on a sports and entertainment roll.Moderator: Liz Habib, Fox 11 Sports Anchor Speakers: Dan August, VP Strategy, Los Angeles Rams to Keynote Conversation Jessica Holtz, Basketball Agent, CAA Sports Karl-Anthony Towns, Minnesota Timberwolves D’Angelo Russell, Brooklyn Nets Devin Booker, Phoenix Suns Joel Embiid, Philadelphia 76ers Interviewed by Andrew Wallenstein, Co-Editor-in-Chief, Variety p.m. Hot Button Action – Exploding World of Esports The act of watching video games, aka esports, has emerged as a hot spectator sport, now filling stadiums worldwide.Top TV and film writers, producers, directors and other creative talent converge to talk about translating sports for the screen.
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Moderator: Gayle Fuguitt, Chief of Customer Insight, Foursquare Speakers: Jeremy Elbaum, Head of Strategic Ventures, Draft Kings Justin Toman, Head of Sports Marketing, Pepsi Co Ben Schwerin, VP Partnerships, Snap, Inc. Nike and Sports Storytelling A behind the scenes look at Nike’s documentary, ) p.m. It’s Not Just About Winning – Athletes Engaging Fans Beyond the Game Successful athletes have a broad range of interests – spanning community service, entertainment projects, fashion lines and other entrepreneurial activities.
Guy Lake, Product Director, Fantasy, Yahoo Sports Ed Horne is EVP Brand Strategy & Activation, WME | IMG a.m. Ensuring Future Athlete Success A look at how athletes are being guided early on in their athletic pursuits inmaking the best decisions for their future, spanning financial literacy, community engagement and more. They realize the benefits in interacting with their fan base outside of the limited time they are playing on the field or court.
What content distributors are best engaging audiences with e-sports programming? Creating Immersive Fan Experiences New technologies seem tailor made for the sports fan.
Top esports leagues, distributors, brand marketers and their partners will share how they are taking this growing business to new heights. Advancing live streaming platform are enabling fandom in more places than ever before.
What are opportunities for brands to tie into the growing world of fantasy sports plus multi-platform sports coverage?