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As seen on The Tonight Show and in The New York Times.
Likewise, on social networking sites (SNS), users have been shown to report their weight and age closer to their ideal, and filter their profile content to reflect their positive points, e.g. An examination of how open, supportive and honest people are in chat rooms.
only showing attractive photos and only writing about exciting experiences (Ellison, Heino, & Gibbs, 2006; Manago et al., 2008; Strano, 2008).
Individuals may not always be aware of this motivation yet may still attempt to influence the way others perceive them by enhancing their qualities or controlling the presentation of information about themselves, particularly in contexts where misrepresentation is unlikely to be detected.