The very first matchmaking websites (Match, Plenty Of Fish, e Harmony) came about in the mid-90s.
Their products have evolved a lot over the years, going from the old-fashioned personal ad layouts to the complex enhanced matchmaking systems they are now.
There’s no hiding away anymore and on the contrary even, it’s common practice that friends will share chat print screens of their dating shenanigans with their friends.
The use of location identification apps are another clear sign of how out-in-the-open online dating has become as it forces the merging between online and offline dating.
Then there are the blind dates or speed dates, but they quickly turn into a wild card, not to mention you aren’t in control of the partner selection.